So you need help marketing your business? You could spend hours watching YouTube videos on social media strategy, read thousands of articles on SEO writing for your brand and search endlessly for email marketing tools.
Sounds fun, right? Well, only if you're a complete marketing geek like us.
But let's say you're not. Let's say you already spend countless hours and late nights nailing down product creation, sales, service and delivery. Your honey-do list feels more like a "do or die" list.
Let's turn that beat around.
Let's zero in on your brand identity, engage with your ideal customers and convert your readers/followers into paying clients--without losing your mind.
CHANGEMAKER gives you the tools to DIY email and social marketing, website writing and strategies in a snap. Or you can get what you need directly from a curated team who writes press releases in their sleep, builds brand kits that are things of beauty and gets the fuzzies over converting email subscribers into paying clients.
We can already hear you breathing a sigh of relief and see your shoulders lowering.
Your Story, Our Mission
Because no one has the bandwidth to do absolutely everything it takes to run a successful business alone
it's time to delegate
RECENT PROJECTS
EMAIL MARKETINg & launch copy
public relations
BRAND STORY & WEB COPY
In Broad Strokes
content creation
hero brand excavation
brand mission statement
brand vision statement
core brand values
pitch & USP development
brand tone & voice development
sEO-rich keyword writing
email list scrub
email list creation
gDPR compliance
creation of lead magnets
email funnel creation for welcome
nurturing and sales sequences
communications strategies
media list development
pitch Creation & Distribution
press release drafting & distribution
media training & interview prep
press event management
press Relations
blog writing
topic ideation & scheduling
newsletter development & Planning
social media content creation & strategy
sales script production & formulation
what we do
details please!
brand keyword usage
blueprint of website strategy & best practices
brand kit consistency
story brand framework
launch copy for products & services
email list management
editing services for content, clarity &
brand voice consistency
how does it all work?
Our Simplified Process
We begin with a 2-on-1, one hour strategy session and dig in on messaging excavation and discovery. We ask the questions, take the notes and you talk. Easy peasy. We then develop and deliver a brand story style guide that will serve as a bible for your biz.
brand story & web copy
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As that unfolds, we roll up our sleeves and get into the data, uncovering your ideal customer target, where they hang out and what keywords resonate with them. Then we start writing your website. We like to start with three key pages of content such as your Home, About & Services pages depending on what your focus is.
We ensure that the content we write is not only SEO-friendly but incredibly persuasive and profound for your ideal client. We make sure that well after our time is over your words are still working for you--growing your business and generating you more revenue.
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Ensuring your company is GDPR-compliant, we work with you to develop a hyper-targeted campaign to meet your goals. First, we scrub your list, then we create, write and schedule email funnels that keep you top-of-mind and engaged with your subscribers.
email marketing & launch copy
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We produce lead magnets that will help us segment your list into smaller niches which will allow us to cater our messaging more specifically to their needs. It's a win-win. We like to start with a Welcome Sequence of up to 5 emails over 7-10 days, then follow it up with a Nurture Sequence of 7 emails over 2 weeks and finally, a Sales Sequence
The launch copy is persuasive and meaningful for your clients--they won't feel bullied into buying or annoyed. They'll buy and feel good about it. By continuing to serve your client over and over again, we develope a trust and rapport that will lead them back to you whenever they find themselves seeking new ideas, trends or strategies.
i'm feeling this
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After a 60-minute 2-on-1 call, we develop a press kit with biography, fact sheets and all the assets needed to quickly and efficiently navigate media opportunities. We also find focused story angles that are newsy, relevant and irresistible to the media.
public relations
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We collaborate on a "wish list" of placements and build a PR strategy that will get us to your goals.
In tandem, we can create key message points that are in line with your brand strategy so the media is crystal-clear on what you bring to the table and are compelled to cover your brand in their outlets.
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We then deploy customized pitches and press releases to generate coverage in relevant publications. And we are always monitoring editorial calendars and story trends so your brand stays relevant with the media.
We know a steady stream of fresh, new content is key in driving traffic. We start by getting to know your business inside and out, then develop content in a brand voice that's recognizable, relevant and compelling to your customers.
content creation
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We design and create SEO-rich blog posts on relevant and timely topics to keep your audience engaged. We then make sure those posts work overtime for you by developing support strategies through social media, email marketing campaigns and even sales scripts.
The yarn that holds all aspects of your business together is content. Creating consistent, persuasive and engaging content to serve your audience time and again will increase revenue and strengthen brand loyalty. In short, we deliver content that works across a variety of channels and helps your business stay top of mind.
ok, i'm in
A brand marketing and content strategy studio for startups and early-stage entrepreneurs who want to clarify their brand stories, connect with their customers and make more money.