CHGMKR Blog
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sales copywriting 101: how to start
One thing is for sure, good entrepreneurs have mastered the art of learning while they implement. Keeping up with the latest, staying sharp in your craft and using what you learn to grow your business can be a daunting task. Luckily, I know a thing or two about implementing while I learn and I am here to tell you first-hand, IT CAN BE DONE. You just need some good tools and resources and that's where the CHGMKR Blog comes in. Over time, we'll be blogging up a storm on website strategy, email marketing and content creation methodology as well as just sharing stuff we love. Think of it as your personal R&D resource for research, creation, and development that can help you get out there and make it happen.
Brand voice is brand personality. Just like people have personalities, your brand has core values and beliefs. Finding your brand voice is key to building an attractive, resilient, and long-lasting brand. The most well-known brands in the world are experts at conveying brand voice. Companies like Coca-cola and Nike have distinctive messaging that helps the […]
Learning to be your own sales copywriter is one of the most valuable investments you can make for your business. Whether it’s product or service descriptions, investor pitches, website copy, blogs, presentations, or emails, sales copywriting is one of those things that you’ll be doing a lot as a business owner. Doing it compellingly with […]
If you’re experiencing anything like I did in the first 6 months of my business, you’re most likely feeling slightly overwhelmed and possibly confused as to how to market your biz. The available digital marketing strategies for startups seem endless. Do you jump on social, throw up a Google Business Profile page, or double down […]
You’ve probably been learning valuable life lessons like rapid fire if you’re an entrepreneur. Besides the tactical and strategic side of being a business owner, I’m learning daily that so much of it is mindset. Sure, an expert or coach can give you the tools, tricks, and roadmap, but if your head is not in […]
Oh, the never-ending debate: is email marketing still effective? Let’s put it to rest once and for all. What’s the one thing you did this morning before anything else? Maybe even before you brushed your teeth, popped your coffee pod into your Nespresso, or headed out for your run? Here’s a hint. Your neighbor did […]
A lot of my clients have said they know what they want to say but they’re having problems finding their brand voice. Well, guess what? You can find your brand voice and it doesn’t have to be daunting or difficult. Here’s how. BANANAS Ever recorded your own voicemail message and thought to yourself, do I […]
SORRY, BUT WHAT THE HECK IS PR ANYWAY? Take solace friend, you’re not alone. My parents still don’t understand what I do. That might be because public relations is a bit of a misnomer. It should really be called media relations because that’s primarily what it is. Now, that’s not all it is—there is so […]
After weeks of looking, you’ve purchased a website template that speaks to you, your brand and hopefully, to your people. You’ve nabbed your favorite spot on the couch, poured yourself a glass of wine and rolled up your sleeves–girl, you’re ready to do this thing! Congratulations! But there’s one challenge I’m going to give you […]
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A digital marketing strategy studio for startups and early-stage entrepreneurs who want to capture their clients' attention, address their needs and make more money.
