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3 ways to find your brand voice
One thing is for sure, good entrepreneurs have mastered the art of learning while they implement. The business landscape is evolving at a rapid pace and keeping up with the latest, staying sharp in your craft and using what you learn to grow your business can be a daunting task. Like I said, we know a thing or two about implementing while we learn and we are here to tell you, IT CAN BE DONE. You just need some good tools and resources and that's where the CM Blog comes in. Over time, we'll be blogging up a storm on website strategy, email marketing and content creation methodology as well as just sharing stuff we love. Think of us as your personal R&D team--we research, we develop, you get out there and make it happen.
Have you ever heard about a ridiculously expensive cocktail or vacation package and thought, “Who in their right mind would buy that? More money than brains if you ask me!” Well, I have the answer for you: No one. No one is buying it. It was never designed to be purchased. It was created for […]
What’s the one thing you did this morning before anything else? Before you brushed your teeth, popped your coffee pod into your Nespresso or jumped in the shower? Here’s a hint. Your neighbor did it too. Your co-worker, your dog walker, your personal trainer–they all did it. Yep, that’s right. You and more than half […]
A lot of my clients have said that they know what they want to say, they just can’t put it into words. But guess what? You can and it doesn’t have to be daunting or difficult. BANANAS Ever recorded your own voicemail message and thought to yourself, do I sound like that? The answer is […]
SORRY, BUT WHAT THE HECK IS PR ANYWAY? Take solace friend, you’re not alone. My parents still don’t understand what I do. That might be because public relations is a bit of a misnomer. It should really be called media relations because that’s primarily what it is. Now, that’s not all it is—there is so […]
After weeks of looking, you’ve purchased a website template that speaks to you, your brand and hopefully, to your people. You’ve nabbed your favorite spot on the couch, poured yourself a glass of wine and rolled up your sleeves–girl, you’re ready to do this thing! Congratulations! But there’s one challenge I’m going to give you […]
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@wearechangemaker
A brand marketing and content strategy studio for innovative entrepreneurs who want to clarify their brand stories, connect with their customers and be more productive.